Members of PETA (People for the Ethical Treatment of Animals) held a demonstration outside London Fashion Week’s New Gen Space, drawing attention to the billions of animals killed annually for their skins. During the protest, a pregnant activist—wearing earrings resembling the identification tags used on cows and with an unborn calf painted on her stomach—drenched herself in red paint symbolizing blood. The demonstration conveyed the message: “The Leather Trade Kills Babies — Wear Vegan.”