‘Jeans gully’, as it's commonly known, is a distinctive area in Kolkata where cast-off, overlooked, and unsold jeans and dungarees from across the city converge, finding new purpose. Traders assert that the price for each pair is Rs 50-60 (1 - 2 USD) post-treatment, and it is sold in the state at twice that price. “Traders assert that the profit margin rises when they operate in various states.”