Every year since 1994, Macy’s holds The Macy's Balloon Inflation Celebration on the Wednesday before Thanksgiving. Held on the Upper West Side alongside the Museum of Natural History. The public is invited to view the inflation of the massive balloons that will be included in the Macy’s Thanksgiving Day Parade.
This year 4 new featured characters will be introduced Buzz Lightyear, Mario, PACMAN and Shrek’s Onion Carriage.