The tourism industry in Indian administered Kashmir is in deep crisis after a militant attack in Baisaran Valley, a remote scenic spot near the popular resort town of Pahalgam, killed 26 tourists, mostly Hindus, on April 22. The attack triggered military strikes and intense fighting between the nuclear armed neighbours India and Pakistan, marking the worst confrontation in nearly three decades. The rival nations launched missiles and drones at each other’s military installations, killing more than 60 people and pushing the countries to the brink of full scale war before a ceasefire, brokered by US President Donald Trump, took effect on May 10. The fallout has devastated the 960 million dollar tourism sector, which accounts for around 7 percent of the region’s GDP and supports nearly 70,000 jobs. Tourist sites, hotels and houseboats now stand empty amid mass cancellations. Local businesses including transport workers, artisans and tour operators are struggling to survive as fears of further unrest cloud the upcoming travel season.