This week, is exactly 25 years ago that the last Elfstedentocht ( a long-distance tour skating event on natural ice, almost 200 kilometers long) was held. It was also the day that the Netherlands first became acquainted with the orange skating beanie from Unox. Over the years, hundreds of thousands of Unox beanies have been distributed to visitors and participants during winter events, like the traditional New Year's dive on the beach of Scheveningen, making this Dutch-style icon an indispensable part of the image of the winter, in The Netherlands.
